Fashion designer Verma D’Mello brought laurels to Goa and India at the recent Cannes film and fashion festival, when she was awarded the ‘Best Red-Carpet Designer’ at the prestigious event.
This was for the fourth year in succession that D’Mello had enthralled audiences at Cannes and she was, incidentally, the only Indian to win an award at the world-famous event this year.
Incidentally, Hollywood actress Amber Martnez wore D’Mello’s creations, adding further glamour to the acclaimed Goan designer.
“I also received the award from her,” said a jubilant D’Mello.
Commenting on her participation at the Cannes film and fashion festival, D’Mello said: “Presenting my new collection that reflects my life’s work to transform the lives of under-privileged and under-served rural women in Goa for the fourth time at Cannes has always been an honour.”
A highly sought after designer in Goa, India and overseas, Verma has represented India in Dubai (2014), Paris (2015), San Francisco (2017, 2018) and at the Cannes film and fashion festival since 2016. She has also participated at international fashion shows in Africa.
“It was great fun to present my stories of fashion and message from India, similar to my last three consecutive themes, which talked about women empowerment and calls for peace.”
D’Mello said her recent collection at Cannes was called “I am Ganga, a woman of today”, to highlight India’s sacred river, the Ganga, which flows through the holy city of Varanasi.
“Our rural women possess great strength and spiritual powers of healing, replenishment, rejuvenation and revitalization. But when I encountered them and saw their lack of skills for even a basic livelihood, I was touched by how they, like our beloved Ganga river, need recovery from a deteriorating life-cycle of neglect and (environmental) pollution,” explained D’Mello.
The realization led D’Mello to enter into a partnership with Goa Sudharop, a California-based sustainable development non-profit “to teach the women skills and transform them into the jewels of beauty they should be.”